Gold jewelry is taken by the piece Billing

Although the gold market has been alive, for new store also opened a lot, but the reporter visited and found that the major gold shop in Chengdu of pure gold, thousands of gold necklaces, bracelets, etc., and the homogenization of popular styles of the situation still very prominent. The traditional flowers, willow, Phoenix, likes the word pattern is still the mainstream design, and that fits the display were also very hard to get consumers to spend enthusiasm.

It is understood that the majority of domestic sales of gold jewelry is still the way of pricing used by the gram per gram basis, net surcharge ranging from processing fees generally. The industry said that if gold shop from a gold processing plant south of the direct bulk purchases of gold jewelry, style will be rather large, because there is no design link, processing fees should be very low income. But, like Chow Tai Fook, Luk Pearl bracelet Fook and so on, because there are many brands and designs unique to section, paragraph, processing fees are generally charged at 50 yuan per gram of -200 per month.

Shanghai agent of well-known brand, one of Freshwater pearls the old Fengxiang Li Yingjie, said, "is embodied by the gram-denominated metal materials as the original value, and unable to realize them included in the design, technology and other value-added, which was often a where the real value of jewelry. "He told us that in Europe and the United States and other developed countries, gold Pearl ring jewelry were taken to charging by the piece. Jewelry Show in Rome, he had seen on a coral design of works of foreign masters, was the Arab prince 30 million U.S. dollars bought heavily. "If you look only from the material, then the value of pieces of coral can not be 30,000 yuan, but the art and design let worth double."

Gold Jewelry Industry Association Secretary-General of Sichuan Province, the Pearl pendant Blue House Chen also believes that the pricing of gold jewelry by the Pearl necklace gram will only lead to low-end price competition in the long run, according to pieces of jewelry pricing to better reflect the consumption of property, but also stimulate more brands and franchise stores in the jewelry design to work on, out with a fresh sense of style more than for the consumer choice.