Retail sales fell to jewelry manufacturer of a headache

Retail sales fell to jewelry manufacturer of a headache, on the one hand, they are not willing to let the discount merchants damaged their brand value, on the other hand also have other brand name of commodity production more low.

Gucci in his name the launch of new wrist watch also go low price strategy, rather than $1,000 to $600, Simon G will own diamond Zeghani crown brand price. But difuni does not intend to do so, the Canadian difuni the vice President andres Katherine hopson said: "we don't discount or change its own brand and marketing strategies for bright future. We have enough confidence." Difuni, cox and Zale moselle (reported) company turnover all down significantly, especially in the United States.

Difuni the quarter sales in the United States, but still a 34% reduction Pearl bracelet can achieve some profit, meanwhile, some brand has been declared bankrupt, such as f figure, whitehall, Mr Friedman and Christian Bernard brand. However, it is also the adumbrative industry adjust begin?

According to some observers have pointed out, a part of the rational regression of behavior is reasonable. The editor of the jeweller Canada, looks Paul said: "people about jewelry, expensive porsche recalling the past age is doomed Pearl ring to." He said, "the question now is whether the jeweler may accept returns ten percent of the problem, and the mutual relationship between customer. Gem stylist to consider customer wishes, provide cheaper products."

According to the previous practices, jewelry retailers to Christmas sales forecasts, so they are more cautious estimate winter businessman will reduce order and lower commodity price.